A transformative milestone in digital gaming: 46 pioneering firms chosen by ADM to chart the industry's next evolution.

The online gaming sector in Italy is on the brink of a significant transformation. The Customs and Monopolies Agency (ADM) has recently completed the initial evaluation round for granting fresh licenses. Merely 46 providers have advanced to the subsequent stage, featuring prominent firms like 888 Italy, Betfair Italy, Sisal, William Hill Malta and LeoVegas. This decision is deliberate: by favoring operators with robust technological infrastructure and financial stability, the aim is to cultivate a more secure, clear, and conscientious marketplace. The implication is unmistakable: the evolution of gaming in Italy will be driven by those committed to delivering superior standards and safeguarding participants.

A swift schedule for transformation

The clock is already ticking. Existing permits are set to terminate on September 17, 2025, potentially stretching to a brief extension until the 30th of that month. In parallel, ADM will finalize its comprehensive evaluation of the technical and financial standing of chosen firms by July. Qualified applicants must then promptly submit the initial installment of the concession fee—4 million—and demonstrate they possess a minimum of 3.7 million in liquid assets. Agreements will be executed during August and September to ensure seamless continuity, maintaining uninterrupted operation of the gaming terminals.

Technology at the center of the new era

The transformation extends beyond paperwork: chosen operators must implement advanced digital frameworks linked to ADM’s protected network. A half-year adjustment phase is set, aiming for complete implementation by March 2026. During this interval, legacy and modern platforms will operate in parallel, ensuring uninterrupted service for participants. Upon completion, firms are required to submit the subsequent licensing charge – 3 million euros – finalizing their formal integration into the modernized, regulated gaming landscape.

Enhanced safety for participants and more rigorous regulations

A central focus of the regulatory changes involves the oversight of player accounts. Individuals will gain the ability to migrate their accounts to a different licensed provider, following tax regulations and after securing official approval. Operators excluded from the new framework must terminate all user accounts by August 17, 2025, while ensuring customer funds are reimbursed. Any unclaimed balances after a two-month period will be transferred to the State Treasury. Furthermore, operators are required to submit weekly reports detailing account activity and must convert into a joint-stock company (S.p.A.) prior to obtaining their concessions. The objective is unequivocal: to cultivate a more transparent, secure, and sustainable market, while consistently promoting responsible gaming.